I’ve traveled all over the nation. With every place I’ve visited, I have sipped on my favorite drink, coffee, in many different coffee shops. I have never been a man to just stop in the nearest coffee chain for my coffee fix either. I’ve always been one to look for the “mom and pop” type coffee area. The places whose character is shaped by the owners, staff and those who frequent the shop.
Below are the top four things I think create a coffee shop’s personality and make it what it is.
To me, music may affect anything. Music can greatly improve or totally destroy the vibe of a cafe. I feel like a coffee shop should be consistent in the type of music it plays to its customers. If it plays calming acoustic music daily, but dance music the following, customers may not know what to expect. While variety can be a great thing, bringing a consistent sort of customer base may not work out so well if a store’s music is too varied. A perfect example of not being consistent is when one of my favourite coffee shops played electronic music consistently and then one day blared vulgar rap music.
A friendly staff is super important. My everyday shop is about 50% related to the fact that I know the staff and feel comfortable in the store. They know my name, what I drink and all about me.
The atmosphere of a shop is everything. It’s made by the people in it, the music, the store’s design and the artwork on the wall. All these things work together create an energy and a vibe. Also, I like a combination of coziness with an eclectic feel. Pictures, paintings, and displays of collectibles are a few of my favorites. Also, here is one that is essential, temperature. Among the most popular coffee chains I can think of seems to want to freeze their customers out by jacking up the air conditioner. That’s a great way to ruin everything.
The Coffee Itself
Since I am speaking about what makes a coffee shop a “good” coffee shop, I probably also need to talk about what I personally believe is one of the main factors in having one. The true java and products provided. Are there just 3 items offered? Is the coffee genuinely great? Does it have a bad aftertaste? Is there coffee consistent with each purchase?
What are your thoughts on what makes a fantastic coffee shop?